AI Shelf Index · 2026 holiday shopping season
Miele AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#42
Kitchen · UK
Shelf-share
0.2%
of UK answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Miele
0.2%
The shoppers Miele wins
The same answers, sliced by the shopper the question implies — where Miele ranks best.
Where Miele wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#25
0.6%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Miele
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed premium
100% premium
Shelved alongside
Brands the engines recommend in the same answers as Miele.
How to read this
Bar is how often that brand is recommended in the same answer as Miele, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Miele.