AI Shelf Index · 2026 holiday shopping season
Siemens AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#59
Kitchen · UK
Shelf-share
0.1%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Siemens
0.1%
The shoppers Siemens wins
The same answers, sliced by the shopper the question implies — where Siemens ranks best.
Where Siemens wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.3%
Research
#27
0.4%
Comparison
#31
0.4%
Validation
#26
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Siemens
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed premium
40% mid, 60% premium
“If you want, I can compare the best “buy once” options around £500, £1,000 and £1,500 in the UK, including Jura, De'Longhi, Sage and Siemens, and tell you which I'd buy for your situation.”
ChatGPT
“Siemens EQ500 TQ513GB1 [Siemens EQ500 Bean to Cup Coffee Machine]() £399.99 This is the one I'd examine particularly closely for a household of two that hosts regularly.”
ChatGPT
“Siemens uses its ceramic ceramDrive grinder and iAroma system.”
ChatGPT
“If you want the easiest machine for both of you and weekend guests: Siemens EQ500 — the 1.9L tank, 270g hopper and automatic milk system make it particularly convenient for entertaining.”
ChatGPT
Products AI names
The specific Siemens items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Siemens.
How to read this
Bar is how often that brand is recommended in the same answer as Siemens, relative to the rest.
Slingso Managed Outcomes
How would Siemens grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Siemens.