AI Shelf Index · 2026 holiday shopping season
Lowa AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#30
Fitness & Outdoor · UK
Shelf-share
0.7%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Lowa
0.7%
The shoppers Lowa wins
The same answers, sliced by the shopper the question implies — where Lowa ranks best.
Where Lowa wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#49
0.2%
Research
#47
0.2%
Comparison
#15
2.1%
Validation
#25
1.0%
Purchase
#32
0.7%
Where the engines differ
What AI says about Lowa
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“LOWA Renegade Evo GTX Lo — more traditional and supportive, particularly if you like a structured shoe rather than a soft trainer.”
ChatGPT
“Check the specific width available, though; “wide feet” doesn't automatically mean every LOWA model will suit you.”
ChatGPT
“Lowa Renegade Evo GTX Mid (Wide Fit) Best For:** Out-of-the-box plush comfort and premium ankle support.”
Google AI Mode
“The Lowdown:** Lowa's dedicated "Wide" (W) version of their legendary Renegade line offers increased volume across the forefoot and accommodates issues like bunions or fallen arches effortlessly.”
Google AI Mode
Products AI names
The specific Lowa items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lowa.
How to read this
Bar is how often that brand is recommended in the same answer as Lowa, relative to the rest.
Lowa on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lowa.