AI Shelf Index · 2026 holiday shopping season

Mega Bloks AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#93

Toys · CA

#32 outside top 40

Shelf-share

0.2%

of CA answers

0.5% 0.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
19.0%
2 Magna-Tiles
10.6%
3 POP MART
4.9%
4 Yoto
3.3%
5 Tonies
2.5%
6 Connetix Tiles
2.4%
⋯
93 Mega Bloks
0.2%

The shoppers Mega Bloks wins

The same answers, sliced by the shopper the question implies — where Mega Bloks ranks best.

Where Mega Bloks wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#43

0.4%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#43

0.5%

Purchase

#121

0.0%

Where the engines differ

ChatGPT
0.4%
Google AI Mode
0.0%

What AI says about Mega Bloks

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“For younger toddlers: [Mega Bloks First Builders Big Building Bag]() is about $28.50 and avoids the small-magnet issue.”

ChatGPT

“Recent toddler threads especially keep coming back to Magna-Tiles, Duplo/Mega Bloks, play kitchens, cars, Play-Doh, and screen-free audio.”

ChatGPT

“For a genuinely younger toddler, I'd start with Mega Bloks instead; the Canadian listing I found is about $23 and they're much less of an investment.”

ChatGPT

“🧱 Mega Bloks / big building blocks — best value [Mega Bloks First Builders Big Building Bag]() This is probably my #1 “buy it and don't overthink it” recommendation.”

ChatGPT

Products AI names

The specific Mega Bloks items the engines put in front of CA shoppers.

  • First Builders Big Building Bag 0.1%
  • First Builders blocks 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Mega Bloks.

How to read this

Bar is how often that brand is recommended in the same answer as Mega Bloks, relative to the rest.

Mega Bloks on other shelves

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Mega Bloks.