AI Shelf Index · 2026 holiday shopping season
Mega Bloks AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#57
Toys · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Mega Bloks
0.3%
The shoppers Mega Bloks wins
The same answers, sliced by the shopper the question implies — where Mega Bloks ranks best.
Where Mega Bloks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#105
0.0%
Research
#24
0.7%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Mega Bloks
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Mega Bloks / Duplo Big Building Bag** : Essential for the 3-year-old developer.”
Google AI Mode
“Mega Bloks / Duplo Town Sets** : Durable, classic large-format blocks for tactile building and early motor skill development.”
Google AI Mode
“Mega Bloks / Duplo Classic Large Building Bag: Exceptional value, screen-free, and indestructible.”
Google AI Mode
Products AI names
The specific Mega Bloks items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Mega Bloks.
How to read this
Bar is how often that brand is recommended in the same answer as Mega Bloks, relative to the rest.
Mega Bloks on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Mega Bloks.