AI Shelf Index · 2026 holiday shopping season
Materna AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#35
Supplements · CA
Shelf-share
0.4%
of CA answers
Sentiment
73%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Materna
0.4%
The shoppers Materna wins
The same answers, sliced by the shopper the question implies — where Materna ranks best.
Where Materna wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.4%
Research
—
not surfaced
Comparison
#34
0.4%
Validation
#32
0.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Materna
Observed from the answers themselves — not a score.
Sentiment
73% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Materna — Prenatal + DHA Not Canadian-owned, but very established in Canada.”
ChatGPT
“The Society of Obstetricians and Gynaecologists of Canada currently recognizes Materna Prenatal and Materna + DHA among its recognized prenatal products.”
ChatGPT
“(SOGC) [Materna Prenatal Multivitamin with DHA]() $156.70 The big advantage here is simplicity and familiarity.”
ChatGPT
“The Canadian Materna formulation contains folic acid and iron, and the DHA version adds omega-3s.”
ChatGPT
Products AI names
The specific Materna items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Materna.
How to read this
Bar is how often that brand is recommended in the same answer as Materna, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Materna.