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AI Shelf Index · 2026 holiday shopping season

Centrum AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#16

▲36 places

Supplements · CA

#20 #16

Shelf-share

1.2%

▲1.0

of CA answers

0.8% 1.2%

Sentiment

69%

positive

Who's on the supplements shelf

Canadian Protein

9.1%

Jamieson

7.5%

Allmax Nutrition

4.2%

Webber Naturals

3.6%

Organika

3.5%

CanPrev

3.1%

⋯

Centrum

1.2%

The shoppers Centrum wins

The same answers, sliced by the shopper the question implies — where Centrum ranks best.

The Healthy Ager

#13

The Wellness Optimizer

#15

The New Shopper

#32

Where Centrum wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#18

1.2%

Research

#45

0.1%

Comparison

#17

1.3%

Validation

#53

0.1%

Purchase

#22

0.8%

Where the engines differ

ChatGPT

0.5%

Google AI Mode

0.9%

What AI says about Centrum

Observed from the answers themselves — not a score.

Sentiment

69% positive · no negative mentions

Price framing

framed mid

33% budget, 67% mid

“Centrum Prenatal + DHA Another very reasonable conventional choice.”
ChatGPT

“Centrum Prenatal + DHA A useful option if you want a prenatal and DHA combination Centrum offers prenatal products, including a formulation paired with DHA.”
ChatGPT

“It is worth comparing against Centrum if you're choosing between established pharmacy brands.”
ChatGPT

“My take: A strong candidate to put beside Centrum on your shortlist, especially if you want a straightforward prenatal from a familiar Canadian-market brand.”
ChatGPT

Products AI names

The specific Centrum items the engines put in front of CA shoppers.

Prenatal 0.3%
Silver Women 50+ 0.3%
Women 50+ 0.1%
Prenatal with DHA 0.1%
Prenatal + DHA 0.0%
For Women 50+ 0.0%
Materna 0.0%
Prenatal (+ DHA options) 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Centrum.

How to read this

Bar is how often that brand is recommended in the same answer as Centrum, relative to the rest.

Centrum on other shelves

🇬🇧 UK Supplements · #8 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Centrum.