AI Shelf Index · 2026 holiday shopping season
Bird&Be AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#9
Supplements · CA
Shelf-share
2.2%
of CA answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Bird&Be
2.2%
The shoppers Bird&Be wins
The same answers, sliced by the shopper the question implies — where Bird&Be ranks best.
Where Bird&Be wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
3.0%
Research
#29
0.3%
Comparison
#9
3.3%
Validation
#8
2.3%
Purchase
#28
0.4%
Where the engines differ
What AI says about Bird&Be
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed premium
22% mid, 78% premium
“Bird&Be — Complete Prenatal Pack This is probably the Canadian-brand option I'd investigate first for your situation.”
ChatGPT
“My practical pick If you want Canadian brand + comprehensive approach: Bird&Be Complete Prenatal.”
ChatGPT
“I'd put CanPrev, Jamieson, Materna, Bird&Be, and Organika head-to-head next, specifically comparing folate, iron, iodine, vitamin D, B12, choline, DHA, pill count, price and Canadian availability.”
ChatGPT
“For Canadian brands, Reddit repeatedly mentions Organika, Bird&Be, Jamieson, New Roots, Landish, CanPrev, AOR, and Sproos.”
ChatGPT
Products AI names
The specific Bird&Be items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bird&Be.
How to read this
Bar is how often that brand is recommended in the same answer as Bird&Be, relative to the rest.
Bird&Be on other shelves
Slingso Managed Outcomes
How would Bird&Be grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bird&Be.