AI Shelf Index · 2026 holiday shopping season
Jamieson AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#2
Supplements · CA
Shelf-share
7.5%
of CA answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
The shoppers Jamieson wins
The same answers, sliced by the shopper the question implies — where Jamieson ranks best.
Where Jamieson wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
4.4%
Research
#1
10.1%
Comparison
#3
7.6%
Validation
#2
7.4%
Purchase
#5
6.2%
Where the engines differ
What AI says about Jamieson
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed budget
64% budget, 31% mid, 5% premium
“What to buy: A simple vitamin D3 supplement, such as Life Brand, Jamieson or another reputable pharmacy brand.”
ChatGPT
“Jamieson — Prenatal Complete with DHA This is the simple/value choice.”
ChatGPT
“(Well.ca) Jamieson is particularly convenient if you want something you can get at essentially any Canadian pharmacy.”
ChatGPT
“If you want Canadian + affordable + straightforward: Jamieson Prenatal Complete with DHA or CanPrev Prenatal Multi.”
ChatGPT
Products AI names
The specific Jamieson items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jamieson.
How to read this
Bar is how often that brand is recommended in the same answer as Jamieson, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jamieson.