AI Shelf Index · 2026 holiday shopping season
NFH AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#17
Supplements · CA
Shelf-share
0.8%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
NFH
0.8%
The shoppers NFH wins
The same answers, sliced by the shopper the question implies — where NFH ranks best.
Where NFH wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#17
1.3%
Research
#22
0.6%
Comparison
#14
1.6%
Validation
#7
2.4%
Purchase
#73
0.0%
Where the engines differ
What AI says about NFH
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“NFH (Nutritional Fundamentals for Health) Focus:** Purely professional, practitioner-exclusive line of evidence-based nutraceuticals.”
Google AI Mode
“NFH Prenatal SAP (Nutritional Fundamentals for Health) Why it fits:** A top-tier Canadian professional brand widely recommended by naturopaths and integrative practitioners.”
Google AI Mode
“Top Canadian-available and practitioner-trusted prenatal brands stand out for quality formulations: NFH Prenatal SAP** — A top-tier, science-based Canadian professional brand.”
Google AI Mode
“NFH – Nutritional Fundamentals for Health Cyto-Matrix Prenatal Formula** — Another exceptional Canadian professional/naturopathic brand.”
Google AI Mode
Products AI names
The specific NFH items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NFH.
How to read this
Bar is how often that brand is recommended in the same answer as NFH, relative to the rest.
Slingso Managed Outcomes
How would NFH grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NFH.