Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

LEGO DUPLO AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#20

Toys · US

#11 #20

Shelf-share

0.7%

of US answers

1.5% 0.7%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

16.6%

Magna-Tiles

15.3%

POP MART

8.4%

PicassoTiles

3.8%

Tonies

3.2%

Yoto

3.0%

⋯

LEGO DUPLO

0.7%

The shoppers LEGO DUPLO wins

The same answers, sliced by the shopper the question implies — where LEGO DUPLO ranks best.

The New Shopper

The Montessori Parent

#25

Where LEGO DUPLO wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#17

1.0%

Research

—

not surfaced

Comparison

#26

0.7%

Validation

—

not surfaced

Purchase

#36

0.4%

Where the engines differ

ChatGPT

0.4%

Google AI Mode

0.4%

What AI says about LEGO DUPLO

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“LEGO DUPLO Best overall Big, easy-to-handle bricks let kids build houses, towers, vehicles, and whatever they imagine.”
ChatGPT

“Typical budget: $10–$25 Best buys by budget Best under $25: LEGO DUPLO Classic Brick Box $23.99 A versatile starter building set.”
ChatGPT

“<Link url={turn747531product24.product_page.uri} title="Shop at Target"/> Best bigger gift: LEGO DUPLO Deluxe Brick Box $49.99 A larger collection for open-ended building.”
ChatGPT

Products AI names

The specific LEGO DUPLO items the engines put in front of US shoppers.

Brick Box 0.4%
65-piece rainbow box 0.3%
Town 3-in-1 Animals on Wheels 0.0%
family houses, animals, trains, and vehicles 0.0%

Shelved alongside

Brands the engines recommend in the same answers as LEGO DUPLO.

Magna-Tiles

Melissa & Doug

Tonies

Playskool Pipeworks

Magna-Qubix

Marvel

LEGO

Fisher-Price

How to read this

Bar is how often that brand is recommended in the same answer as LEGO DUPLO, relative to the rest.

LEGO DUPLO on other shelves

🇬🇧 UK Toys · #17 🇨🇦 CA Toys · #28 🇦🇺 AU Toys · #22 All markets →

Slingso Managed Outcomes

How would LEGO DUPLO grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LEGO DUPLO.