AI Shelf Index · 2026 holiday shopping season
LEGO DUPLO AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#17
Toys · UK
Shelf-share
0.9%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
LEGO DUPLO
0.9%
The shoppers LEGO DUPLO wins
The same answers, sliced by the shopper the question implies — where LEGO DUPLO ranks best.
Where LEGO DUPLO wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.2%
Research
#32
0.8%
Comparison
#17
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about LEGO DUPLO
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“(John Lewis & Partners) For a good-value small present: LEGO DUPLO or a small Playmobil set.”
ChatGPT
“LEGO DUPLO is a particularly versatile choice; Which?”
ChatGPT
“LEGO DUPLO Creative Building Set — Best Overall Typical budget: £13–£33 Why I recommend it: * Develops creativity and problem-solving.”
ChatGPT
“LEGO DUPLO Number Train — Best for Early Maths Typical budget: around £18 A playful introduction to numbers and counting.”
ChatGPT
Products AI names
The specific LEGO DUPLO items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as LEGO DUPLO.
How to read this
Bar is how often that brand is recommended in the same answer as LEGO DUPLO, relative to the rest.
LEGO DUPLO on other shelves
Slingso Managed Outcomes
How would LEGO DUPLO grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LEGO DUPLO.