AI Shelf Index · 2026 holiday shopping season
LEGO DUPLO AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#22
Toys · AU
Shelf-share
0.8%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
LEGO DUPLO
0.8%
The shoppers LEGO DUPLO wins
The same answers, sliced by the shopper the question implies — where LEGO DUPLO ranks best.
Where LEGO DUPLO wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.4%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#56
0.4%
Where the engines differ
What AI says about LEGO DUPLO
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“LEGO DUPLO** Best overall Great for building towers, making cars and learning colours.”
ChatGPT
“LEGO Duplo Santa's Workshop / Town : Larger, chunky blocks and friendly characters safe for under-sixes, which seamlessly integrate with standard Duplo collections for open-ended building.”
Google AI Mode
Products AI names
The specific LEGO DUPLO items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as LEGO DUPLO.
How to read this
Bar is how often that brand is recommended in the same answer as LEGO DUPLO, relative to the rest.
LEGO DUPLO on other shelves
Slingso Managed Outcomes
How would LEGO DUPLO grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LEGO DUPLO.