AI Shelf Index · 2026 holiday shopping season

Glow Recipe AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#53

Skincare · US

#28 outside top 40

Shelf-share

0.2%

of US answers

0.1% 0.2%

Sentiment

88%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%
⋯
53 Glow Recipe
0.2%

The shoppers Glow Recipe wins

The same answers, sliced by the shopper the question implies — where Glow Recipe ranks best.

Where Glow Recipe wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

0.8%

Research

—

not surfaced

Comparison

#51

0.1%

Validation

—

not surfaced

Purchase

#62

0.2%

Where the engines differ

ChatGPT
0.3%
Google AI Mode
0.2%

What AI says about Glow Recipe

Observed from the answers themselves — not a score.

Sentiment

88% positive · no negative mentions

Price framing

framed mid

50% budget, 50% mid

“(Sephora) - $40–$80: Glow Recipe or Sulwhasoo — great for someone who enjoys a more elaborate routine.”

ChatGPT

“Glow Recipe — Glowtinis Mini Skincare Set Best for: A trendy, fun beauty gift Shop at Sephora * A collection of mini Korean skincare products.”

ChatGPT

“My recommendations by recipient: For your girlfriend:** Glow Recipe or Tatcha.”

ChatGPT

“For your sister or best friend:** PEACH & LILY or Glow Recipe.”

ChatGPT

Products AI names

The specific Glow Recipe items the engines put in front of US shoppers.

  • Watermelon Glow Essentials Gift Set 0.1%
  • Watermelon Glow Icons Kit 0.1%
  • Watermelon Glow 0.1%
  • Glowtinis Mini Skincare Set 0.0%
  • Glowy Start Set 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Glow Recipe.

How to read this

Bar is how often that brand is recommended in the same answer as Glow Recipe, relative to the rest.

Glow Recipe on other shelves

Slingso Managed Outcomes

How would Glow Recipe grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Glow Recipe.