AI Shelf Index · 2026 holiday shopping season
LANEIGE AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#59
Skincare · AU
Shelf-share
0.2%
of AU answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
LANEIGE
0.2%
The shoppers LANEIGE wins
The same answers, sliced by the shopper the question implies — where LANEIGE ranks best.
Where LANEIGE wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#25
0.9%
Where the engines differ
What AI says about LANEIGE
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed mid
100% mid
“Sephora Australia Perfect for: ✨ Glow Recipe 💗 Laneige 🧴 The Ordinary 🌸 Summer Fridays 💕 Drunk Elephant My tip:** Look out for discounts on skincare sets and gift bundles!”
ChatGPT
“Which brands do you love? 🛍️ Glow Recipe Laneige The Ordinary CeraVe La Roche-Posay Sephora brands Korean skincare 🇰🇷 * Any brand with GOOD discounts!”
ChatGPT
Products AI names
The specific LANEIGE items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as LANEIGE.
How to read this
Bar is how often that brand is recommended in the same answer as LANEIGE, relative to the rest.
LANEIGE on other shelves
Slingso Managed Outcomes
How would LANEIGE grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LANEIGE.