AI Shelf Index · 2026 holiday shopping season

Kiehl's AI shopping shelf share

🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026

Standing

#75

Skincare · UK

#40 outside top 40

Shelf-share

0.0%

of UK answers

0.0% 0.0%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
12.9%
2 CeraVe
10.2%
3 COSRX
4.3%
4 Avène
4.1%
5 The Ordinary
3.5%
6 Beauty of Joseon
3.4%
⋯
75 Kiehl's
0.0%

The shoppers Kiehl's wins

The same answers, sliced by the shopper the question implies — where Kiehl's ranks best.

Where Kiehl's wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#39

0.2%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

#66

0.0%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.0%

What AI says about Kiehl's

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

50% mid, 50% premium

“Kiehl's or Clinique Skincare Sets:** Classic, reliable staples available at Boots or department stores that focus on radiance and deep moisture without an overly complicated 10-step routine.”

Google AI Mode

“Brands like No7 (available at Boots ) or Kiehl's offer brilliant anti-ageing hydration sets.”

Google AI Mode

“Christmas Gift Idea: A luxurious hydrating gift set like the Kiehl's Hydration Essentials or No7 Future Renew Collection to nourish mature skin comfortably.”

Google AI Mode

Products AI names

The specific Kiehl's items the engines put in front of UK shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Kiehl's.

How to read this

Bar is how often that brand is recommended in the same answer as Kiehl's, relative to the rest.

Slingso Managed Outcomes

How would Kiehl's grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kiehl's.