AI Shelf Index · 2026 holiday shopping season
Estée Lauder AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#24
Skincare · UK
Shelf-share
0.5%
of UK answers
Sentiment
69%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Estée Lauder
0.5%
The shoppers Estée Lauder wins
The same answers, sliced by the shopper the question implies — where Estée Lauder ranks best.
Where Estée Lauder wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#44
0.1%
Research
#19
0.4%
Comparison
#22
0.6%
Validation
—
not surfaced
Purchase
#16
1.5%
Where the engines differ
What AI says about Estée Lauder
Observed from the answers themselves — not a score.
Sentiment
69% positive · no negative mentions
Price framing
framed premium
10% mid, 90% premium
“SKIN Hydrated Ever After Skincare Mini Kit]() £21.00 Best categories to buy on Boxing Day - Luxury skincare sets — often better value than buying individual products (Elemis, Estée Lauder, Clinique, Charlotte Tilbury).”
ChatGPT
“_Estée Lauder Resilience Multi-Effect Tri-Peptide Face and Neck Moisturiser_ Why it works: If your heart is set on a traditional luxury anti-ageing powerhouse that lifts and tackles lines.”
Google AI Mode
“* John Lewis : Ideal for luxury department store skincare favorites like Estée Lauder, Clinique, and Clarins, usually matching high-street price drops.”
Google AI Mode
“Previous Boxing Day deals included Estée Lauder Advanced Night Repair at 25% off.”
ChatGPT
Products AI names
The specific Estée Lauder items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Estée Lauder.
How to read this
Bar is how often that brand is recommended in the same answer as Estée Lauder, relative to the rest.
Estée Lauder on other shelves
Slingso Managed Outcomes
How would Estée Lauder grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Estée Lauder.