AI Shelf Index · 2026 holiday shopping season
Kiehl's AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#18
Skincare · US
Shelf-share
0.9%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Kiehl's
0.9%
The shoppers Kiehl's wins
The same answers, sliced by the shopper the question implies — where Kiehl's ranks best.
Where Kiehl's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
0.9%
Research
#10
1.6%
Comparison
#62
0.0%
Validation
—
not surfaced
Purchase
#37
0.6%
Where the engines differ
What AI says about Kiehl's
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
8% budget, 58% mid, 33% premium
“Everyday Hydration & Classics ($30–$50) Kiehl's Holiday Hydrating Hits Gift Set on the Kiehl's US site ($39) — A fool-proof 2-piece duo featuring their cult-favorite ultra facial cream and avocado eye treatment.”
Google AI Mode
“Jart+ Mega Moisture Moment Kit](https://www.sephora.com/product/ceramidin-holiday-kit-P526095?utm_source=chatgpt.com&utm_medium=feed) $52.00 For a mom who prefers gentle hydration, Clinique, Kiehl's or Dr.”
ChatGPT
“Kiehl's: a nice giftable option if you want something more luxurious without going all-in on aggressive actives.”
ChatGPT
“Current giftable choices include Clinique, Estée Lauder and Kiehl's.”
ChatGPT
Products AI names
The specific Kiehl's items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Kiehl's.
How to read this
Bar is how often that brand is recommended in the same answer as Kiehl's, relative to the rest.
Kiehl's on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kiehl's.