AI Shelf Index · 2026 holiday shopping season
Johnco AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#197
Toys · AU
Shelf-share
0.0%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Johnco
0.0%
The shoppers Johnco wins
The same answers, sliced by the shopper the question implies — where Johnco ranks best.
Where Johnco wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#113
0.0%
Research
#74
0.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Johnco
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Science & Discovery Kits:** Crystal-growing kits (like _4M Crystal Growing)_ or introductory coding and robotics kits (like _Johnco_ ) make hands-on learning genuinely exciting.”
Google AI Mode
“austoy.com.au Johnco Kameo DIY Colour Coding Chameleon : Educational / STEAM: Johnco Kameo DIY Colour Coding Chameleon (Johnco Productions) – An engaging hands-on robotics and coding toy.”
Google AI Mode
Products AI names
The specific Johnco items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Johnco.
How to read this
Bar is how often that brand is recommended in the same answer as Johnco, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Johnco.