AI Shelf Index · 2026 holiday shopping season
VTech AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#41
Toys · AU
Shelf-share
0.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
VTech
0.4%
The shoppers VTech wins
The same answers, sliced by the shopper the question implies — where VTech ranks best.
Where VTech wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
1.4%
Research
—
not surfaced
Comparison
#18
0.8%
Validation
#119
0.1%
Purchase
#44
0.5%
Where the engines differ
What AI says about VTech
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“VTech Kidi DJ Mix — around $88 at Myer; better for an older child who likes music and gadgets.”
ChatGPT
“My picks: - VTech Peek & Play Learning House - Bluey playsets - VTech Bluey Road Trip - Hot Wheels cars/garage - Scruffaluvs - Hape Outdoor Easel 🧒 Age 5–7 This is probably the easiest age group to buy for.”
ChatGPT
“Target is already running its 2026 big-brand toy promotion, including LEGO, Barbie, Hot Wheels, Fisher-Price and VTech.”
ChatGPT
“| My practical shortlist for a grandparent Rather than buying 20 different things, I'd divide them roughly like this: - Age 3–4: Bluey playset, VTech Bluey Road Trip, Toniebox 2, Toy Story figures.”
ChatGPT
Products AI names
The specific VTech items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as VTech.
How to read this
Bar is how often that brand is recommended in the same answer as VTech, relative to the rest.
VTech on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VTech.