AI Shelf Index · 2026 holiday shopping season
LeapFrog AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#26
Toys · AU
Shelf-share
0.7%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
LeapFrog
0.7%
The shoppers LeapFrog wins
The same answers, sliced by the shopper the question implies — where LeapFrog ranks best.
Where LeapFrog wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.9%
Research
—
not surfaced
Comparison
#16
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about LeapFrog
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“LeapFrog LeapMove active learning game Best for 4–8 $80–$150 A strong candidate if you want movement and learning combined.”
ChatGPT
“| Gift | Approximate budget | Why it's worth considering | | | | | | LeapFrog LeapMove | Check current price | An interactive movement-based toy.”
ChatGPT
“| The 2026 Toy Fair awards named LeapFrog LeapMove the overall winner, while Hot Wheels, LEGO and collectible toys also featured among the recognised products.”
ChatGPT
“My picks for the five-year-old: Best all-round present:** LeapFrog LeapMove, particularly for an active child.”
ChatGPT
Products AI names
The specific LeapFrog items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as LeapFrog.
How to read this
Bar is how often that brand is recommended in the same answer as LeapFrog, relative to the rest.
LeapFrog on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LeapFrog.