AI Shelf Index · 2026 holiday shopping season

Instant Pot AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#10

Kitchen · CA

#5 #10

Shelf-share

2.5%

of CA answers

4.4% 2.5%

Sentiment

79%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
16.3%
2 Breville
9.1%
3 Cosori
7.6%
4 De'Longhi
4.9%
5 Chefman
3.4%
6 Philips
3.3%
⋯
10 Instant Pot
2.5%

The shoppers Instant Pot wins

The same answers, sliced by the shopper the question implies — where Instant Pot ranks best.

Where Instant Pot wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#12

2.6%

Research

#17

1.0%

Comparison

#13

1.8%

Validation

#4

7.5%

Purchase

#14

1.2%

Where the engines differ

ChatGPT
3.2%
Google AI Mode
2.5%

What AI says about Instant Pot

Observed from the answers themselves — not a score.

Sentiment

79% positive · no negative mentions

Price framing

framed budget

55% budget, 45% mid

“The best air fryer for most Canadian households depends on your cooking style, kitchen space, and family size, with top honors generally shared between Instant Pot and Ninja models.”

Google AI Mode

“Wait for Black Friday:** Air fryers see some of the steepest November percentage drops of any kitchen tech in Canada (often 40% to 50% off brands like Ninja, Instant Pot, and Dash).”

Google AI Mode

“Best for seeing your food: Instant Vortex Plus [Instant Pot Vortex Plus 6-qt]() $149.99 The big advantage is the ClearCook viewing window, so you can check browning without constantly pulling the basket out.”

ChatGPT

“Brands like Our Place (Wonder Oven) or certain stainless-steel basket models from Instant Pot** offer alternatives, but always double-check the manufacturer's spec sheet for "PTFE-free" or "ceramic" before buying.”

Google AI Mode

Products AI names

The specific Instant Pot items the engines put in front of CA shoppers.

  • Vortex Plus Air Fryer 0.8%
  • Vortex Plus 6-Quart 0.8%
  • Vortex Mini 2-Quart Air Fryer 0.4%
  • Vortex 0.2%
  • Vortex 4 qt / Vortex Plus 6-in-1 0.1%
  • Vortex Mini/Plus 0.1%
  • Vortex Plus 140-3079-01 0.1%
  • Vortex Plus 4-in-1 Air Fryer 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Instant Pot.

How to read this

Bar is how often that brand is recommended in the same answer as Instant Pot, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Instant Pot.