AI Shelf Index · 2026 holiday shopping season
Instant Pot AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#5
Kitchen · US
Shelf-share
4.4%
of US answers
Sentiment
87%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
The shoppers Instant Pot wins
The same answers, sliced by the shopper the question implies — where Instant Pot ranks best.
Where Instant Pot wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
5.6%
Research
#7
2.1%
Comparison
#6
7.0%
Validation
#16
0.8%
Purchase
#18
1.5%
Where the engines differ
What AI says about Instant Pot
Observed from the answers themselves — not a score.
Sentiment
87% positive · no negative mentions
Price framing
framed mid
47% budget, 47% mid, 7% premium
“: Instant Pot Vortex 6QT Air Fryer available at Wayfair for $104.99 (originally $139.99, 25% off).”
Google AI Mode
“If you'd like, I can set up a task to monitor and notify you as deeper Black Friday and holiday price drops roll out for specific brands like Ninja, Cosori, or Instant Pot.”
Google AI Mode
“Right now, prominent options include: Instant Pot 6Qt Vortex Slim XL 5-in-1 Compact Air Fryer – Available at Walmart for around $89.99 (marked down from $129.99).”
Google AI Mode
Products AI names
The specific Instant Pot items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Instant Pot.
How to read this
Bar is how often that brand is recommended in the same answer as Instant Pot, relative to the rest.
Instant Pot on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Instant Pot.