AI Shelf Index · 2026 holiday shopping season
Infamous Swim AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#45
Fitness & Outdoor · AU
Shelf-share
0.5%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Infamous Swim
0.5%
The shoppers Infamous Swim wins
The same answers, sliced by the shopper the question implies — where Infamous Swim ranks best.
Where Infamous Swim wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
2.7%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Infamous Swim
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“Infamous Swim — one fun bikini set for the aesthetic.”
ChatGPT
“Infamous Swim (Mini matching lines) The Vibe:** Matching "mom-and-me" or sibling sets with high fashion appeal.”
Google AI Mode
“Sale strategy:** They regularly participate in major seasonal markdown events (like mid-year sales and Black Friday) on the Infamous Swim Online Store .”
Google AI Mode
“If I were shopping for swimwear in Australia at 23, cared about both aesthetics and quality, and was waiting for Black Friday, I'd start with Kulani Kinis, Infamous Swim, Une Piece, Seafolly and Bondi Born.”
ChatGPT
Products AI names
The specific Infamous Swim items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Infamous Swim.
How to read this
Bar is how often that brand is recommended in the same answer as Infamous Swim, relative to the rest.
Slingso Managed Outcomes
How would Infamous Swim grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Infamous Swim.