AI Shelf Index · 2026 holiday shopping season
Quiksilver AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#94
Fitness & Outdoor · AU
Shelf-share
0.2%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
The shoppers Quiksilver wins
The same answers, sliced by the shopper the question implies — where Quiksilver ranks best.
Where Quiksilver wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#83
0.1%
Research
#20
1.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#31
0.9%
Where the engines differ
What AI says about Quiksilver
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed budget
100% budget
“Current examples include the [Quiksilver Boys 8-16 Surf Shirt]() and Kmart’s [Kids Long Sleeve Swim Surfsuit]().”
ChatGPT
“Roxy & Quiksilver Kids The Vibe:** Classic skate/surf heritage.”
Google AI Mode
“Sale strategy:** Sign up for the Roxy Australia or Quiksilver mailing lists; their outlet sections and seasonal clearance events routinely slash prices by 30% to 50%.”
Google AI Mode
“Quiksilver also currently has several kids' rashies on sale, including a 2–7 long-sleeve UPF 50 surf top for $27.”
ChatGPT
Products AI names
The specific Quiksilver items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Quiksilver.
How to read this
Bar is how often that brand is recommended in the same answer as Quiksilver, relative to the rest.
Slingso Managed Outcomes
How would Quiksilver grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Quiksilver.