AI Shelf Index · 2026 holiday shopping season
Speedo AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#18
Fitness & Outdoor · AU
Shelf-share
1.1%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Speedo
1.1%
The shoppers Speedo wins
The same answers, sliced by the shopper the question implies — where Speedo ranks best.
Where Speedo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
1.5%
Research
#38
0.4%
Comparison
—
not surfaced
Validation
#122
0.0%
Purchase
#22
1.3%
Where the engines differ
What AI says about Speedo
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed mid
25% budget, 75% mid
“(One Fine Baby) | | Speedo | Swimming lessons + frequent swimmers | Durable, practical, lots of sizes, and easy to replace during sales.”
ChatGPT
“A recent 2026 Australian roundup highlights Tribe Tropical, TicTasTogs, Cheeky Chickadee, Speedo, Bonds, Zoggs, Sandy Feet and Cotton On Kids among the notable options.”
ChatGPT
“For frequent pool use, Reddit users specifically recommend chlorine-resistant swimwear from brands such as Speedo and Funkita.”
ChatGPT
“Speedo Australia** : The gold standard for longevity, especially if your kids live in the pool or do nippers/swim squad.”
Google AI Mode
Products AI names
The specific Speedo items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Speedo.
TicTasTogs
Cotton On Kids
Cheeky Chickadee
Tribe Tropical
How to read this
Bar is how often that brand is recommended in the same answer as Speedo, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Speedo.