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AI Shelf Index · 2026 holiday shopping season

Seafolly AI shopping shelf share

🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026

Standing

#22

Fitness & Outdoor · AU

#29 #22

Shelf-share

1.0%

of AU answers

0.9% 1.0%

Sentiment

89%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 HOKA
6.2%
2 Asics
5.9%
3 LSKD
4.3%
4 Everfit
3.8%
5 Brooks
3.7%
6 Coleman
3.5%
⋯
22 Seafolly
1.0%

The shoppers Seafolly wins

The same answers, sliced by the shopper the question implies — where Seafolly ranks best.

The Aesthetic Athlete
#4
The Summer Outfitter
#89

Where Seafolly wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

3.3%

Research

#57

0.2%

Comparison

#33

0.8%

Validation

#15

1.4%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
1.9%
Google AI Mode
0.4%

What AI says about Seafolly

Observed from the answers themselves — not a score.

Sentiment

89% positive · no negative mentions

Price framing

framed mid

57% mid, 43% premium

“Seafolly — the safer quality/fit choice.”

ChatGPT

“Reddit recommendations tend to put it alongside Seafolly when people want good-quality Australian swimwear.”

ChatGPT

“Current Reddit discussions show people explicitly waiting for sales on Seafolly, while Bydee is the more fashion-led option.”

ChatGPT

“Seafolly (Active Hybrid Line) Aesthetic & Vibe: Classic Aussie beach staple, but their _Active Hybrid_ and bralette ranges specifically target the athleisure crossover.”

Google AI Mode

Products AI names

The specific Seafolly items the engines put in front of AU shoppers.

  • Active Hybrid Line 0.3%
  • Multi Fit Square Neck One Piece Swimsuit 0.2%
  • Beach Bound Scoop High Cut Bikini Bottom 0.1%
  • Mayflower DD Cup Underwire Bikini Top 0.1%
  • Wrap Front F Cup Bikini Top 0.1%
  • S.Collective Halter Bandeau 0.0%
  • Sea Dive Bralette Bikini Top 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Seafolly.

Bondi Born

Bydee

Kulani Kinis

Peony

Baku

Matteau

Monday Swimwear

Triangl

How to read this

Bar is how often that brand is recommended in the same answer as Seafolly, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Seafolly.