AI Shelf Index · 2026 holiday shopping season
Hey Lulu AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#30
Skincare · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Hey Lulu wins
The same answers, sliced by the shopper the question implies — where Hey Lulu ranks best.
Where Hey Lulu wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#80
0.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#16
1.4%
Where the engines differ
What AI says about Hey Lulu
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“Hey Lulu Daily Skin Duo Best simple starter $60 AUD A two-step cleanser and moisturiser set designed for ages 7–13.”
ChatGPT
“What I'd choose for your family * For your daughter: Hey Lulu if you want to keep it simple, or Tweeny Skin if you'd like a complete starter kit.”
ChatGPT
“Hey Lulu — Daily Skin Duo Best for keeping things simple A two-product set designed for ages 7–13, containing a cleanser and moisturiser.”
ChatGPT
“Listed at $60 AUD <Link url="https://hey-lulu.com/products/hey-lulu-cleanser-moisturiser-duo-bundle" title="Shop Hey Lulu"/> 3.”
ChatGPT
Products AI names
The specific Hey Lulu items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hey Lulu.
How to read this
Bar is how often that brand is recommended in the same answer as Hey Lulu, relative to the rest.
Slingso Managed Outcomes
How would Hey Lulu grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hey Lulu.