AI Shelf Index · 2026 holiday shopping season
Hape AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#61
Toys · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Hape
0.2%
The shoppers Hape wins
The same answers, sliced by the shopper the question implies — where Hape ranks best.
Where Hape wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#55
0.2%
Comparison
#73
0.1%
Validation
#34
0.5%
Purchase
—
not surfaced
Where the engines differ
What AI says about Hape
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“The AAP specifically recommends traditional toys like blocks, shape sorters, balls, books, and push/pull toys over flashy electronic toys.”
ChatGPT
“Shape sorter — great for problem-solving and learning to put objects in/out.”
ChatGPT
“<icon name="shopping-cart" size="xs" inline/> <Link url={turn389501product28.product_page.uri} title="Shop at Hape"/> Lower-cost toys that can be just as good You don’t need a specialist sensory toy for every need.”
ChatGPT
“Strengths: High-quality educational toys, science kits, non-plastic and wooden toys (like Melissa & Doug, Hape, or Schleich), and staff who will gift-wrap and offer expert recommendations.”
Google AI Mode
Products AI names
The specific Hape items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hape.
Playskool
MoMA Design Store
How to read this
Bar is how often that brand is recommended in the same answer as Hape, relative to the rest.
Hape on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hape.