AI Shelf Index · 2026 holiday shopping season
Hape AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#35
Toys · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Hape
0.4%
The shoppers Hape wins
The same answers, sliced by the shopper the question implies — where Hape ranks best.
Where Hape wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.1%
Research
#30
0.4%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#97
0.1%
Where the engines differ
What AI says about Hape
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“Wooden blocks + stackers — my “buy this first” category For a toddler, I would actually put plain wooden blocks, nesting cups, stacking rings, peg toys and simple shape sorters ahead of elaborate Montessori kits.”
ChatGPT
“Hape Wooden Educational Toys** : Available at Canadian boutique shops like Little Canadian , Hape's eco-friendly interactive wooden toys bridge the gap between puzzles, early physics, and active play.”
Google AI Mode
“(The Bump) - 🔷 Shape sorter — Great for matching, problem-solving and hand-eye coordination.”
ChatGPT
“A shape sorter or chunky puzzle These three cover a really nice mix of creativity + fine motor + problem-solving + language + pretend play.”
ChatGPT
Products AI names
The specific Hape items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hape.
How to read this
Bar is how often that brand is recommended in the same answer as Hape, relative to the rest.
Hape on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hape.