Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Hape AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#110

Toys · AU

#22 outside top 40

Shelf-share

0.1%

of AU answers

0.5% 0.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

17.1%

Connetix Tiles

5.3%

Magna-Tiles

4.6%

Step2

4.3%

Springfree Trampoline

3.5%

Vuly

3.2%

⋯

110

Hape

0.1%

The shoppers Hape wins

The same answers, sliced by the shopper the question implies — where Hape ranks best.

The Backyard Montessori Parent

#20

The New Shopper

#26

The Backyard Grandparent

#116

Where Hape wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

1.2%

Research

#39

0.4%

Comparison

#85

0.0%

Validation

—

not surfaced

Purchase

#71

0.3%

Where the engines differ

ChatGPT

0.2%

Google AI Mode

0.5%

What AI says about Hape

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

100% mid

“My picks: - VTech Peek & Play Learning House - Bluey playsets - VTech Bluey Road Trip - Hot Wheels cars/garage - Scruffaluvs - Hape Outdoor Easel 🧒 Age 5–7 This is probably the easiest age group to buy for.”
ChatGPT

“The Little Nation and Hape options are good ones to look at.”
ChatGPT

“| | Water / Sand Tables | Hape , Little Tikes , Plum Play | UV-stabilised plastics built for direct sun, splashing, and backyard weather.”
Google AI Mode

“Imaginative & Wooden Role-Play (Tender Leaf Toys & Hape) Standout Pick: Tender Leaf Play Kitchens, Cafés, or Hape Pound and Tap Bench Best for: Social-emotional development and language skills.”
Google AI Mode

Products AI names

The specific Hape items the engines put in front of AU shoppers.

All Around Fountain / Peep & Peep Water Tables 0.1%
Walk-A-Long Crocodile 0.1%
Wooden Wonder Shape Sorter 0.1%
First Ride Balance Bike 0.0%
Outdoor Easel 0.0%
Pound and Tap Bench 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Hape.

How to read this

Bar is how often that brand is recommended in the same answer as Hape, relative to the rest.

Hape on other shelves

🇺🇸 US Toys · # 🇨🇦 CA Toys · #35 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hape.