AI Shelf Index · 2026 holiday shopping season
Glow Recipe AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#42
Skincare · UK
Shelf-share
0.2%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Glow Recipe
0.2%
The shoppers Glow Recipe wins
The same answers, sliced by the shopper the question implies — where Glow Recipe ranks best.
Where Glow Recipe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#34
0.4%
Research
—
not surfaced
Comparison
#32
0.4%
Validation
#40
0.0%
Purchase
#34
0.5%
Where the engines differ
What AI says about Glow Recipe
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Glow Recipe: current duo at £36 vs £45 stated value.”
ChatGPT
“* Cult Beauty : Excellent for indie, K-beauty, and high-end luxury skincare (brands like Glow Recipe, SKIN1004, and Drunk Elephant) with tiered discounts or dedicated clearance sections.”
Google AI Mode
“(Boots) - Sephora UK — worth checking for Glow Recipe, The Inkey List, Drunk Elephant, Laneige and Korean skincare.”
ChatGPT
“🍉 Glow Recipe — £97 Glow Recipe's 12 Days of Glow is another fun option, but I'd put it below the £50 LOOKFANTASTIC calendar for you purely because of the price-to-variety equation.”
ChatGPT
Products AI names
The specific Glow Recipe items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Glow Recipe.
How to read this
Bar is how often that brand is recommended in the same answer as Glow Recipe, relative to the rest.
Glow Recipe on other shelves
Slingso Managed Outcomes
How would Glow Recipe grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Glow Recipe.