AI Shelf Index · 2026 holiday shopping season
Glossier AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#39
Skincare · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
The shoppers Glossier wins
The same answers, sliced by the shopper the question implies — where Glossier ranks best.
Where Glossier wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#81
0.0%
Research
—
not surfaced
Comparison
#31
0.3%
Validation
#47
0.1%
Purchase
#68
0.2%
Where the engines differ
What AI says about Glossier
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“The Laneige Icons To Go Set or a cute balm set from Glossier Balm Dotcom feels luxurious, looks trendy on a bathroom counter, and is 100% safe for her age.”
Google AI Mode
“Glossier Balm Dotcom Duos or Skincare Edits What's inside: Cult-favorite, yummy-smelling vegan lip balms or gentle mini hydration essentials.”
Google AI Mode
“Glossier’s lip balms and basic moisture products are low-risk, fun, and focus purely on hydration and natural glow.”
Google AI Mode
“Quick Multi-Gen Gifting Strategy For your 11-year-old: Stick to Bubble or BYOMA for a gentle face routine kit, paired with a fun Glossier lip balm.”
Google AI Mode
Products AI names
The specific Glossier items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Glossier.
How to read this
Bar is how often that brand is recommended in the same answer as Glossier, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Glossier.