AI Shelf Index · 2026 holiday shopping season
Fat Brain AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#76
Toys · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Fat Brain
0.2%
The shoppers Fat Brain wins
The same answers, sliced by the shopper the question implies — where Fat Brain ranks best.
Where Fat Brain wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#32
0.5%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Fat Brain
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
Products AI names
The specific Fat Brain items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fat Brain.
Kids Against Maturity
How to read this
Bar is how often that brand is recommended in the same answer as Fat Brain, relative to the rest.
Fat Brain on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fat Brain.