AI Shelf Index · 2026 holiday shopping season
VTech AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#18
Toys · US
Shelf-share
0.8%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
VTech
0.8%
The shoppers VTech wins
The same answers, sliced by the shopper the question implies — where VTech ranks best.
Where VTech wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.6%
Research
#37
0.5%
Comparison
#10
1.7%
Validation
—
not surfaced
Purchase
#39
0.4%
Where the engines differ
What AI says about VTech
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Fat Brain Toys * :_ VTech KidiZoom Print Cam _($50–$60): A kid-friendly digital camera that prints out black-and-white photos, comic strips, and stickers instantly via thermal paper (no expensive ink).”
Google AI Mode
“Macy’s Black Friday toy listings include brands like VTech and Fisher-Price with markdowns.”
ChatGPT
“(Around $ 1 5 − $ 2 0 ) VTech KidiZoom PrintCam or myFirst Instant Camera : Kid-tough digital cameras that print out black-and-white photos instantly without ink.”
Google AI Mode
“VTech Kidozoom PrintCam or an Instant Kids Camera _Why it’s a hit:_ Five-year-olds love imitating adults.”
Google AI Mode
Products AI names
The specific VTech items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as VTech.
How to read this
Bar is how often that brand is recommended in the same answer as VTech, relative to the rest.
VTech on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VTech.