AI Shelf Index · 2026 holiday shopping season
Play-Doh AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#26
Toys · CA
Shelf-share
0.5%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Play-Doh
0.5%
The shoppers Play-Doh wins
The same answers, sliced by the shopper the question implies — where Play-Doh ranks best.
Where Play-Doh wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#83
0.1%
Research
—
not surfaced
Comparison
#31
0.6%
Validation
#19
0.8%
Purchase
—
not surfaced
Where the engines differ
What AI says about Play-Doh
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Kinetic Sand or Play-Doh:** Moldable materials offer wonderful tactile input.”
Google AI Mode
“Kinetic Sand or Play-Doh:** Great for finger strengthening and tactile exploration without the sticky mess of traditional slime or mud.”
Google AI Mode
“(~$50 CAD) Play-Doh Deluxe/Kitchen Creations Sets : Classic, mess-contained (mostly!) creative moulding that keeps 3-to-5-year-olds busy for hours.”
Google AI Mode
“😊 My recommendation: Start with LEGO DUPLO or Magna-Tiles for the best all-around play, Play-Doh for creativity, and a pretend-play set for imagination. These types of toys encourage children to explore, build, and le...”
ChatGPT
Products AI names
The specific Play-Doh items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Play-Doh.
How to read this
Bar is how often that brand is recommended in the same answer as Play-Doh, relative to the rest.
Play-Doh on other shelves
Slingso Managed Outcomes
How would Play-Doh grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Play-Doh.