AI Shelf Index · 2026 holiday shopping season
Fisher-Price AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#28
Toys · UK
Shelf-share
0.6%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Fisher-Price
0.6%
The shoppers Fisher-Price wins
The same answers, sliced by the shopper the question implies — where Fisher-Price ranks best.
Where Fisher-Price wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.1%
Research
#30
0.8%
Comparison
#28
0.5%
Validation
—
not surfaced
Purchase
#84
0.0%
Where the engines differ
What AI says about Fisher-Price
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
100% budget
“(LEGO) Current examples I found - [Fisher-Price Little People My Mario Figure 6-Pack]() — a small character set that may suit younger children.”
ChatGPT
“specifically highlights Fisher-Price's Wood Stack & Sort Animals.”
ChatGPT
“Fisher-Price Little People Playsets (e.g., Forest Friends Carry Case ) What it is: A portable, tree-shaped case packed with chunky, adorable forest animal figures designed for small hands.”
Google AI Mode
“Fisher-Price Little People is a classic preschool staple that withstands rough toddler treatment.”
Google AI Mode
Products AI names
The specific Fisher-Price items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fisher-Price.
How to read this
Bar is how often that brand is recommended in the same answer as Fisher-Price, relative to the rest.
Fisher-Price on other shelves
Slingso Managed Outcomes
How would Fisher-Price grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fisher-Price.