AI Shelf Index · 2026 holiday shopping season
Clarins AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#23
Skincare · UK
Shelf-share
0.5%
of UK answers
Sentiment
64%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Clarins
0.5%
The shoppers Clarins wins
The same answers, sliced by the shopper the question implies — where Clarins ranks best.
Where Clarins wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#21
0.3%
Comparison
#16
0.9%
Validation
#35
0.0%
Purchase
#29
0.6%
Where the engines differ
What AI says about Clarins
Observed from the answers themselves — not a score.
Sentiment
64% positive · no negative mentions
Price framing
framed premium
100% premium
“* John Lewis : Ideal for luxury department store skincare favorites like Estée Lauder, Clinique, and Clarins, usually matching high-street price drops.”
Google AI Mode
“Clinique, No7, Estée Lauder, Clarins, Liz Earle, etc.), I can narrow this down to 3 Boxing Day buys I'd actually spend your money on**, including what price would count as a genuinely good deal.”
ChatGPT
“What to look for: Brands like Elemis (the Pro-Collagen sets are massive during UK Black Friday), Clarins , or L'Occitane** collections.”
Google AI Mode
“Clarins, No7 or similar established brands - Clinique or Estée Lauder - La Roche-Posay, Avène or CeraVe - Something else / several brands 2.”
ChatGPT
Products AI names
The specific Clarins items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Clarins.
How to read this
Bar is how often that brand is recommended in the same answer as Clarins, relative to the rest.
Slingso Managed Outcomes
How would Clarins grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Clarins.