AI Shelf Index · 2026 holiday shopping season
Disney AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#153
Toys · US
Shelf-share
0.0%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Disney
0.0%
The shoppers Disney wins
The same answers, sliced by the shopper the question implies — where Disney ranks best.
Where Disney wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#50
0.2%
Research
#76
0.0%
Comparison
#14
1.1%
Validation
—
not surfaced
Purchase
#20
0.7%
Where the engines differ
What AI says about Disney
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
43% budget, 57% mid
“Ages 9–12 (Tweens) Disney Lorcana or Pokémon Trading Card Game Mini Tins/Trainer Boxes** — Trading card games are an absolute currency among this age group right now, whether they play the game or just collect the art...”
Google AI Mode
“LEGO currently has a substantial Disney/Princess selection specifically for 5-year-olds.”
ChatGPT
“🎨 Best inexpensive creative present: Disney Princess art set — about $17. Good choice when you don't know her interests particularly well.”
ChatGPT
“💎 Best little “wow!” gift: Aquabeads Disney Princess Tiara Set — about $24. It's a hands-on craft rather than another figurine that might duplicate something she owns.”
ChatGPT
Products AI names
The specific Disney items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Disney.
How to read this
Bar is how often that brand is recommended in the same answer as Disney, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Disney.