AI Shelf Index · 2026 holiday shopping season
Dermalogica AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#27
Skincare · UK
Shelf-share
0.4%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Dermalogica
0.4%
The shoppers Dermalogica wins
The same answers, sliced by the shopper the question implies — where Dermalogica ranks best.
Where Dermalogica wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
0.7%
Research
—
not surfaced
Comparison
#30
0.4%
Validation
—
not surfaced
Purchase
#39
0.4%
Where the engines differ
What AI says about Dermalogica
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Boots _Dermalogica Stabilizing Repair Cream_ Why it works: If you want a more luxurious, heavy-hitting barrier rescue cream that actively trains reactive skin to become less sensitive over time.”
Google AI Mode
“Where to buy in store: Available at John Lewis** or authorized Dermalogica/salons on the high street.”
Google AI Mode
“Dermalogica (Stabilizing Repair Range) * Why it works: If you want a step up into professional/salon-grade efficacy, Dermalogica's dedicated barrier line is a game-changer for reactive skin.”
Google AI Mode
“Key buy: Dermalogica Stabilizing Repair Cream** .”
Google AI Mode
Products AI names
The specific Dermalogica items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dermalogica.
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How to read this
Bar is how often that brand is recommended in the same answer as Dermalogica, relative to the rest.
Dermalogica on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dermalogica.