AI Shelf Index · 2026 holiday shopping season
Dermalogica AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#52
Skincare · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Dermalogica
0.2%
The shoppers Dermalogica wins
The same answers, sliced by the shopper the question implies — where Dermalogica ranks best.
Where Dermalogica wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.8%
Research
—
not surfaced
Comparison
#28
0.4%
Validation
#39
0.1%
Purchase
#80
0.1%
Where the engines differ
What AI says about Dermalogica
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
13% budget, 25% mid, 63% premium
“For someone whose skin type you don't know, I'd lean toward Tatcha, Clinique, Dermalogica, BYOMA, or a Sephora sampler rather than acne treatments, strong acids, or retinoids.”
ChatGPT
“Dermalogica (UltraCalming Line) Best For:** Adult reactive skin looking for professional anti-aging/soothing hybrids.”
Google AI Mode
“Follow up every morning with a hydrating mineral SPF like Dermalogica Dynamic Skin Recovery SPF 50 to prevent further UV breakdown \[Dermalogica Dynamic Skin Recovery SPF 50\].”
Google AI Mode
“Dermalogica Skin Aging Solutions Skincare Kit $79 Ulta Beauty A more treatment-oriented gift set with ingredients such as retinol, antioxidants, peptides, and SPF.”
ChatGPT
Products AI names
The specific Dermalogica items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dermalogica.
How to read this
Bar is how often that brand is recommended in the same answer as Dermalogica, relative to the rest.
Dermalogica on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dermalogica.