AI Shelf Index · 2026 holiday shopping season
Educational Insights AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#103
Toys · US
Shelf-share
0.1%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Educational Insights
0.1%
The shoppers Educational Insights wins
The same answers, sliced by the shopper the question implies — where Educational Insights ranks best.
Where Educational Insights wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#31
0.5%
Research
#72
0.0%
Comparison
#86
0.0%
Validation
#68
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Educational Insights
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Educational Insights GeoSafari Jr.”
Google AI Mode
“The New York Times Puzzles & First Board Games A wonderful first tabletop game from Educational Insights that requires zero reading.”
Google AI Mode
“The New York Times Educational Insights GeoSafari Jr.”
Google AI Mode
Products AI names
The specific Educational Insights items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Educational Insights.
How to read this
Bar is how often that brand is recommended in the same answer as Educational Insights, relative to the rest.
Educational Insights on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Educational Insights.