AI Shelf Index · 2026 holiday shopping season
Pokémon AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#50
Toys · UK
Shelf-share
0.3%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Pokémon
0.3%
The shoppers Pokémon wins
The same answers, sliced by the shopper the question implies — where Pokémon ranks best.
Where Pokémon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#50
0.3%
Research
#87
0.0%
Comparison
#51
0.1%
Validation
#18
1.1%
Purchase
#47
0.2%
Where the engines differ
What AI says about Pokémon
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
44% budget, 33% mid, 22% premium
“Giftie Badge Maker (£35) My “sleeper hit” for roughly 6–12.** This is the sort of present I'd consider when you don't know whether a child is a LEGO/Pokémon/character-toy fanatic.”
ChatGPT
“A £40 toy they didn't ask for can be a complete failure, while a £25 Pokémon/LEGO/collectible they genuinely wanted can be a triumph.”
ChatGPT
“The strongest 2026 themes I'm seeing are: - Pokémon — especially strong for its 30th anniversary.”
ChatGPT
“Watch the age rating carefully For example, that £30 Pokémon LEGO set is 8+.”
ChatGPT
Products AI names
The specific Pokémon items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pokémon.
How to read this
Bar is how often that brand is recommended in the same answer as Pokémon, relative to the rest.
Pokémon on other shelves
Slingso Managed Outcomes
How would Pokémon grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pokémon.