AI Shelf Index · 2026 holiday shopping season
Yoto AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#35
Toys · AU
Shelf-share
0.5%
of AU answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Yoto
0.5%
The shoppers Yoto wins
The same answers, sliced by the shopper the question implies — where Yoto ranks best.
Where Yoto wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#56
0.3%
Research
—
not surfaced
Comparison
#29
0.6%
Validation
#20
1.1%
Purchase
#65
0.3%
Where the engines differ
What AI says about Yoto
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“🎧 Yoto/Tonie-style audio player — lovely “big present.” Reddit users consistently mention both Yoto and Toniebox.”
ChatGPT
“Yoto gets praise for flexibility and content, while Toniebox is often liked for its simplicity and physical characters.”
ChatGPT
“One caveat: Yoto/Tonies are better as a secondary toy than your only gift.”
ChatGPT
“If you want to narrow down your hunt, tell me: Are you chasing a specific brand** (like Connetix or Yoto)?”
Google AI Mode
Products AI names
The specific Yoto items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Yoto.
How to read this
Bar is how often that brand is recommended in the same answer as Yoto, relative to the rest.
Yoto on other shelves
Slingso Managed Outcomes
How would Yoto grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Yoto.