AI Shelf Index · 2026 holiday shopping season
KiwiCo AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#46
Toys · CA
Shelf-share
0.3%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
KiwiCo
0.3%
The shoppers KiwiCo wins
The same answers, sliced by the shopper the question implies — where KiwiCo ranks best.
Where KiwiCo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#13
1.3%
Comparison
—
not surfaced
Validation
#59
0.2%
Purchase
#86
0.1%
Where the engines differ
What AI says about KiwiCo
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Play Kits & Sensory Subscriptions (Lovevery / KiwiCo) Why it gets real play: Purpose-built for developmental stages, eliminating toy clutter because pieces swap in and out as they grow.”
Google AI Mode
“Black Friday Strategy:** Subscription brands like KiwiCo often run early-bird "Black Friday Preview" sales in early November with steep multi-month discounts, while physical developmental toy sets at Mastermind see so...”
Google AI Mode
“Play Kits (Curated, Rotational Open-Ended Play) Top Picks available in Canada: Lovevery (ships directly to Canada with custom duty handled at checkout) and KiwiCo** (Panda Crate for toddlers, also ships direct).”
Google AI Mode
“Where to watch for deals:** Directly on Lovevery Canada or KiwiCo .”
Google AI Mode
Products AI names
The specific KiwiCo items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as KiwiCo.
How to read this
Bar is how often that brand is recommended in the same answer as KiwiCo, relative to the rest.
KiwiCo on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KiwiCo.