AI Shelf Index · 2026 holiday shopping season
Yoto AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#5
Toys · UK
Shelf-share
5.5%
of UK answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers Yoto wins
The same answers, sliced by the shopper the question implies — where Yoto ranks best.
Where Yoto wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
9.9%
Research
#42
0.4%
Comparison
#3
9.5%
Validation
#11
2.1%
Purchase
#5
6.0%
Where the engines differ
What AI says about Yoto
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
7% budget, 69% mid, 24% premium
“The beauty of a Yoto is its incredible longevity—it transitions from nursery rhymes and sleep sounds at age 2 to independent chapter books, podcasts, and built-in alarms as they grow.”
Google AI Mode
“Screen-Free Audio Players (Yoto Player & Toniebox):** These are prime Black Friday targets.”
Google AI Mode
“_Yoto_ and _Tonies_ run official site-wide sales, and major stockists like _Argos_ , _Very_ , and _Currys_ usually price-match starter sets or offer bundle deals on extra audio cards/figures.”
Google AI Mode
“Would you like me to keep an eye out or share specific historical discount trends for a particular brand like Yoto , Connetix , or a specific wooden toy brand for your little ones?”
Google AI Mode
Products AI names
The specific Yoto items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Yoto.
How to read this
Bar is how often that brand is recommended in the same answer as Yoto, relative to the rest.
Yoto on other shelves
Slingso Managed Outcomes
How would Yoto grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Yoto.