AI Shelf Index · 2026 holiday shopping season
Yoto AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#6
Toys · US
Shelf-share
3.0%
of US answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers Yoto wins
The same answers, sliced by the shopper the question implies — where Yoto ranks best.
Where Yoto wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
2.6%
Research
#14
1.5%
Comparison
#4
6.5%
Validation
#42
0.4%
Purchase
#7
2.1%
Where the engines differ
What AI says about Yoto
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
5% budget, 65% mid, 30% premium
“(MadeForMums) - Yoto/Toniebox: Excellent "big gift" category if you're trying to reduce screen time.”
ChatGPT
“Yoto currently sells players plus hundreds of audio cards, and its platform covers stories, music, podcasts and activities.”
ChatGPT
“(Yoto Play) Tonies currently has bundle discounts of up to 15%, so I'd compare those with Black Friday pricing rather than assuming the BF sticker price is best.”
ChatGPT
“Wait for Black Friday: Yoto/Toniebox players, larger premium tile sets, LEGO, big play kits, and anything currently at full price.”
ChatGPT
Products AI names
The specific Yoto items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Yoto.
How to read this
Bar is how often that brand is recommended in the same answer as Yoto, relative to the rest.
Yoto on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Yoto.