AI Shelf Index · 2026 holiday shopping season
Wild Nutrition AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#80
Supplements · UK
Shelf-share
0.1%
of UK answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Wild Nutrition
0.1%
The shoppers Wild Nutrition wins
The same answers, sliced by the shopper the question implies — where Wild Nutrition ranks best.
Where Wild Nutrition wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#22
0.7%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Wild Nutrition
Observed from the answers themselves — not a score.
Sentiment
0% positive · 100% negative
Price framing
framed premium
100% premium
“Wild Nutrition Fertility Support [Wild Nutrition Fertility Support for Women]() £42.00 This is much closer to the sort of premium/wellness positioning you're rightly suspicious of.”
ChatGPT
“Wild Nutrition Food-Grown Fertility for Women {turn260455product1.displayed_price} · premium Sold by {turn260455product1.merchant} Appeals to people who prefer the brand’s food-grown ingredient approach.”
ChatGPT
Products AI names
The specific Wild Nutrition items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Wild Nutrition.
How to read this
Bar is how often that brand is recommended in the same answer as Wild Nutrition, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Wild Nutrition.