AI Shelf Index · 2026 holiday shopping season
Vital Proteins AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#77
Supplements · UK
Shelf-share
0.1%
of UK answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Vital Proteins
0.1%
The shoppers Vital Proteins wins
The same answers, sliced by the shopper the question implies — where Vital Proteins ranks best.
Where Vital Proteins wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#16
1.1%
Where the engines differ
What AI says about Vital Proteins
Observed from the answers themselves — not a score.
Sentiment
0% positive · no negative mentions
Price framing
framed premium
100% premium
“Current H&B examples include Applied Nutrition collagen peptides at £20/300 g and Vital Proteins at £33.49/567 g.”
ChatGPT
“Collagen: optional, not essential If you're interested in collagen for skin appearance or joint comfort during weight loss, compare: Vital Proteins Collagen Peptides:** a widely available option worth price-checking.”
ChatGPT
Products AI names
The specific Vital Proteins items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vital Proteins.
How to read this
Bar is how often that brand is recommended in the same answer as Vital Proteins, relative to the rest.
Vital Proteins on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vital Proteins.