AI Shelf Index · 2026 holiday shopping season
Zita West AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#22
Supplements · UK
Shelf-share
0.4%
of UK answers
Sentiment
43%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Zita West
0.4%
The shoppers Zita West wins
The same answers, sliced by the shopper the question implies — where Zita West ranks best.
Where Zita West wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#13
1.7%
Validation
—
not surfaced
Purchase
#37
0.2%
Where the engines differ
What AI says about Zita West
Observed from the answers themselves — not a score.
Sentiment
43% positive · 14% negative
Price framing
framed mid
60% mid, 40% premium
“Zita West Vitafem The Vibe:** Developed out of a renowned London reproductive clinic by experienced midwives and nutritionists rather than a corporate marketing team.”
Google AI Mode
“Zita West Zita West has a much more fertility-clinic-oriented product range, including antioxidant and inositol products.”
ChatGPT
“[Zita West Inositol & Folate]() £18.50 Again, I'd distinguish “designed for fertility” from “proven to improve your probability of a live birth.” Those aren't equivalent.”
ChatGPT
“Zita West Vitafem {turn260455product2.displayed_price} · specialist brand Sold by {turn260455product2.merchant} Another fertility-focused option worth checking against the cheaper products.”
ChatGPT
Products AI names
The specific Zita West items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Zita West.
How to read this
Bar is how often that brand is recommended in the same answer as Zita West, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Zita West.